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Best Practice , Leadership

6 Ways to Identify Your Most Profitable Customers

As we mentioned on Monday, if you already have some clients, it can be beneficial to find the most common characteristics across the most profitable of these. You can start to create a picture of who your ideal customer is.

Customers are not all equal. It is important for every small business to identify its most profitable customers. But not for the reasons you may think. Figuring out how profitable your customers are, can help you grow every facet of your company. You want to discover who your most profitable customers are. These won’t necessarily be the ones who spend most money either! Some of your customers who spend most money won’t be profitable, as they may have negotiated heavy discounts or might require more customer support. The most profitable can sometimes be the customers who spread the word about your company and act a little like brand ambassadors. Salesforce have their MVP ( Most Valuable Player ) program, where they reward contributors within the Salesforce community for their expertise, leadership and most importantly for Salesforce, their advocacy.

So how can you get started? The following are a list of six of the most important ways to identify your most profitable customers, those that drive value, and don’t detract at the same time.

You should get to know your ten best customers as soon as possible. Perform an analysis of your customer base, and find out who is providing you with the most profits. Once this discovery is made, it is important you don’t become complacent. By continually focusing on the same ten customers you may miss the point where they lose profitability and a new ten emerge. Therefore, it is important to continuously reassess your customer base. That way you can have an up to date ‘A list’of clients!

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You can now manage your sales pipeline within your CRM to predict future revenue. It is possible to see which customers are your most profitable and loyal.

It makes sense for small companies to chase after the big accounts, in order to get big contracts with long duration. However, a company should analyse their numbers and find out where their real revenue is coming from. If the most profitable sector is indeed these large clients, then these should continue to be the target. However, in many cases, a larger number of smaller clients drives business and produces continuous revenue. Once identified, you can align your strategy to focus on these smaller clients, to maximize revenue. Of course, it can still be important to go after the big fish.

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Jul 05

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A) Strength: The Deadlift, work up to a heavy set of 3

A) Strength:

B) Conditioning: 15:00 AMRAP

B) Conditioning:
Jul 02

Thursday, July 5th!

By admin | Uncategorized

What?? It’s July already.

A) Strength: Every 90 sec for 6 sets:

Power Snatch + Hang Power Snatch + 2 OHS (same weight throughout sets) 0-1.30-3-4.30-6-7.30

50 Double Unders

40 American KBS

30 KB Lunges

20 HR Push Ups (or HSPU for RX+)

(or HSPU for RX+)

*10 OHS 95/65 ( 135/95 for RX + )

135/95 for RX +

20 HR Push Ups ( HSPU for RX + )

HSPU for RX +

50 Double Unders CASH OUT – 100 Abmat Situps

Jul 01

Monday, July 2!

By admin | Uncategorized

*This is the exact location where I first discovered CrossFit: The Navy SEAL BUD/s grinder, a simple concrete pad with pull-up bars surrounding the perimeter. This particular photo depicts a helmet for all the men who have quit during training inside of their SEAL class – cutting short their dream to operate behind enemy lines. One of the reasons I love CrossFit is because every once in a while, a workout pushes us to the brink where we want to quit, or cheat reps, or not even show up.

I’m writing to myself as much to you, but let the program and methodology of CrossFit – functional moment which is constantly varied and performed at high intensity – push you to be the best version of yourself, no matter what the particular workout is. Some look easy, some look difficult. Some look weird, some look too simple. Be the best version of you.

A) Strength : Find your 3RM Clean (the squat is implied)

A) Strength

B) Conditioning: For Extreme Mental Toughness and Pleasure

15 Calories on Bike

1 Burpee

14 Calories on the Bike

2 Burpees

13 Calories on the Bike

3 Burpees

1 Calorie on the Bike

In contrast, the factors identified by Erickson and Cook are meaningful, but not essential. We can all stand to be more conscious of how power disparities contribute to inequality, and it’s never a bad idea to involve end-users in the design of a product. The only really problematic criterion is the question of non-profit vs. for-profit provenance — we must resist ascribing morality to a tax status!

The authors point out several for-profit, non-artist-centered platforms, such as Apple Music, Spotify and Facebook. Yet there are plenty of counter-examples of for-profit technology tools that do put the artist in the center – typically by treating her as the customer to be served. To stick with the music industry, consider fereshte Womens Bohemian Beads Flip Flop Flat Dress Sandals Beach Thong Gladiator No799 Apricot 7e0L88z
, which essentially allows independent musicians to serve as their own record labels. It charges them setup fees and takes a cut of sales, but puts them in control of their own catalogs and pays them both the artist’s and the label’s share of royalties. There are countless examples from elsewhere in the arts – digital cameras, graphic design software, film editing tools, some (but not all) crowdfunding platforms.

At the same time, many non-profit efforts fail to heed this principle. I’ll avoid calling out specific peers, but suffice it to say that non-profit initiatives sometimes put the needs and desires of third-party funders ahead of those of artists. The times when I’ve badly misstepped on Artful.ly and other projects have invariably been when I’ve fallen into this trap.

Technology innovation is hurdling onward, propelling us into the future at an ever-accelerating pace. The dangers that Erickson and Cook identify are real. We may yet find ourselves in a dystopian landscape where a handful of mega-corporations control all media consumption and treat artists as just another exploitable resource. This vision is hardly inevitable, however. If we are smart and intentional in our use and design of technology systems, we can just as easily put artists and creators in the driver’s seat. The good news is that the essential principle – make the artist the customer and emphasize her needs above other stakeholders’ – is remarkably easy to identify and equally easy to follow.

Adam Huttler is the founder and Executive Director of Fractured Atlas , a nonprofit technology company for artists. Follow him on Twitter @adamthehutt .

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Published March 23, 2016

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Share your feedback on the research and what you think comes next using your favorite social app (such as Twitter or Facebook ) and the hashtag #creativz.”

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